The video "How to Find Your Core Values as a Business Owner" guides viewers through a thoughtful process to identify and define their business's core values. It starts with personal reflection, encouraging owners to consider the principles that matter most to them. The video emphasizes the importance of engaging with stakeholders, including employees and customers, to gather diverse perspectives. It provides tips on analyzing past business decisions to uncover underlying values. The video also suggests looking at industry trends and competitors to identify unique differentiators. Practical advice is given on how to prioritize values that support sustainability and social responsibility. Viewers will learn how to document and articulate these values clearly. The video includes examples of testing values against real-life scenarios to ensure their robustness. Finally, it demonstrates how to integrate these core values into everyday business practices for a strong, unified company culture.